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Webitz - February 2009

Driving blind

February 22nd 2009 01:28
NetGuide reports in its latest newsletter that a New Zealand software company, Accomplish Ltd, has created a first by producing accounting software for visually-impaired people.
Accomplish Ltd’s General Manager, Grant Hewson, says that he believes the 2009 edition of CashManager is the first accounting software anywhere in the world that’s been beta tested by blind people and proved successful.
Normally, blind people will use screen reading software to verbalise letters or numerals as they are typed. The same software also tells the user where the cursor is in pull-down menus, dialogue or command boxes. Partially-sighted people often use screenreaders and magnifiers.
The idea behind the new version of CashManager was inspired to a great extent by Dunedin-based Terry Bartlett, who used it in his own company. He’s an entrepreneurial person, and is blind. His company teaches clients to touch type, designs Web pages, and provides advice on IT and accessible technology. It also assists customers with property management and even organises coal and firewood deliveries.
Bartlett jotted down ideas and ways in which Accomplish could modify their software to make it more user-friendly for blind people, something which the company responded to enthusiastically.
A spin-off from the ‘blind’ version of the programme is that CashManager has become more user-friendly to all manner of users, including those with occupational overuse syndrome, people with limited mobility and even those who prefer keyboard shortcuts to a mouse-driven approach.
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Discharged!

February 20th 2009 06:30
I think our house has twenty-seven-umpteen (that's just under infinity) phone chargers, including ones we can longer figure what they belong to. And even when you can find one, it isn't the one you're looking for.

It's only taken forever, but phone companies like Nokia, Motorola and Vodafone, Samsung, Sony and Orange, have finally got their act together and agreed to produce a Universal phone charger. How they all managed to agree to do something so user-friendly is almost beyond comprehension, but let's all applaud them for doing so. It's a day of celebration!

The group has pledged to produce the universal charger by 2012, a date that sounds far away, but isn't. It will use Micro-USB —that's the slot in your laptop computer or PC where you plug in flash-disks and other such accessories.

While saving the world from being swamped with future unwanted chargers, it's going to be interesting to see whether there's anyone out there who's willing to put their hand up to rescue all the unwanted chargers that already exist, and will be even less useful once the universal comes in. Sounds like a marvellous project for some company with a bit of nounce.
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Not the right demographic

February 13th 2009 07:35
Two or three times I've come across video ads (on You Tube, usually) for Buy.com.

I'd never actually checked out buy.com's actual site until today, and while it looks okay, I'm not sure that I'd be inspired to buy from it. New Zealand has only just had a similar site close down - Ferrit.co.nz - because really it didn't do anything that couldn't be done just as well in a dozen other ways, including actually going shopping.

Howie Mandel
seems to be the face of the You Tube ads - his latest one has a slightly bad-taste approach that personally I can do without. Quite apart from the absurdity of someone just up and buying heaps of gym equipment just because Howie recommends it.

I don't find these sorts of ads do anything for me. The assumption - on the advertiser's part - that it's good advertising to show me someone who's instantly convinced to buy a load of stuff they probably can't afford just seems plain crazy. We had a series of Mitre 10 ads over Christmas in which a bloke would roll up to a drive-in, pronounce that he need half a dozen different items for various relatives, and go away with them all dumped on the back of his truck. Plus the barbeque that he somehow acquired for himself. So much for 'giving' at Christmas.

The fact that the load of gear would cost a fortune seems to elude the advertisers. But maybe I'm just not the customer they're trying to appeal to.

Sorry, buy.com's ads don't appeal for the same reason. I'm obviously not the right demographic!
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