Retweeting
August 25th 2011 08:17
I've just been reading Dan Zarella's Zarella's Hierarchy of Contagiousness on Kindle, after getting it for free via Seth Godin's promo a couple of days ago. (In fact, it's still free - for about another five days.)
Zarella's book is about using social media in the best possible ways to
promote your product - or yourself, if that's what you're aiming to do. It's a good deal better than some of the other books Seth and his Domino Project have promoted - firstly it actually has some real content, rather than rehashed material, and has some things worth thinking about in relation to promotion.
Like all these freebies, it's fairly short - I skimmed through it yesterday with ease, and have read it through again more thoroughly without taking up more than an hour of my time (on this read-through highlighting some of the relevant sections for future reference - one of the best features of Kindle, for me).
Zarella is 'chief scientist' at hubspot.com, a marketing business - I can't tell you a lot more about it since it's refusing to load on my computer at present. If you check out Dan Zarella on the Net, he's listed as a social scientist
Anyway, what I started out writing about here is retweeting. Zarella mentions using data on retweets to work out words and phrases that get retweeted most often (and these twenty top words are an interesting mix), and somewhere in the book he says where he got this data from....but even with a search I couldn't track it down again (!) Never mind, I checked out retweeting on the Net and came across a blog post that discusses the subject - although some of the links (which only date back to 2010) are already broken.
One of the sites he refers to is Retweet Rank which will give you a placing in regard to retweets at the drop of a hat. You don't even need to have signed up to the site for this.
I came out 879,443th in the twitter world, which - believe it or not - is quite high, as my percentile is 74.91%. In other words, I'm much closer to the top rankings than the bottom ones. I'm not on the top ten, obviously, but that's okay; I hadn't expected to be up there with Justin Beiber, Will Ferrall, Jim Carrey, and some others just yet.
If you do sign up with them, you see all your recent retweets listed (mine have mostly come from a friendly poetess who also lives in my home town of Dunedin - she's ranked at 608,945). You also get a bunch of people whom you follow showing up, and you can check on their retweet status - Raybon Kan, the NZ comedian, is well up the list at 112,800 or approximately 96.78 percentile. Which goes to show that there are a huge number of twitters in the upper 25%.
There are dozens of other ways to get info about tweets and retweets, but if you're interested in the subject, this is a place to begin.
Zarella's book is about using social media in the best possible ways to
Like all these freebies, it's fairly short - I skimmed through it yesterday with ease, and have read it through again more thoroughly without taking up more than an hour of my time (on this read-through highlighting some of the relevant sections for future reference - one of the best features of Kindle, for me).
Zarella is 'chief scientist' at hubspot.com, a marketing business - I can't tell you a lot more about it since it's refusing to load on my computer at present. If you check out Dan Zarella on the Net, he's listed as a social scientist
Anyway, what I started out writing about here is retweeting. Zarella mentions using data on retweets to work out words and phrases that get retweeted most often (and these twenty top words are an interesting mix), and somewhere in the book he says where he got this data from....but even with a search I couldn't track it down again (!) Never mind, I checked out retweeting on the Net and came across a blog post that discusses the subject - although some of the links (which only date back to 2010) are already broken.
One of the sites he refers to is Retweet Rank which will give you a placing in regard to retweets at the drop of a hat. You don't even need to have signed up to the site for this.
I came out 879,443th in the twitter world, which - believe it or not - is quite high, as my percentile is 74.91%. In other words, I'm much closer to the top rankings than the bottom ones. I'm not on the top ten, obviously, but that's okay; I hadn't expected to be up there with Justin Beiber, Will Ferrall, Jim Carrey, and some others just yet.
If you do sign up with them, you see all your recent retweets listed (mine have mostly come from a friendly poetess who also lives in my home town of Dunedin - she's ranked at 608,945). You also get a bunch of people whom you follow showing up, and you can check on their retweet status - Raybon Kan, the NZ comedian, is well up the list at 112,800 or approximately 96.78 percentile. Which goes to show that there are a huge number of twitters in the upper 25%.
There are dozens of other ways to get info about tweets and retweets, but if you're interested in the subject, this is a place to begin.
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