The bespoke tailor
September 17th 2007 19:59
Years ago I had a phrase in my mind, though whether it related to a movie or a book, I can’t remember. The phrase was The Bespoke Tailor. Being a child at the time, I had no idea what bespoke meant, and hadn’t really thought about it again until today when I saw on an English home improvements site that they offer a bespoke service. Of course it’s an English site - you can’t really imagine that appearing on a US one (though stranger things have happened).
This site, which hosts Anglian home improvements, actually explains the word, bespoke, and suddenly after all this time, I know what a bespoke tailor would be.
Anglian says: you won’t find prices on this website, because all our products and services are bespoke. And what does it mean? It means that they don’t offer you an estimate in advance. They will work out what all the windows and doors in the job cost, and price them accordingly. And this quotation stands for the duration of the job. That’s a pretty good offer.
So I guess what a bespoke tailor is, is a tailor who tells you as he’s measuring you up, just how much your suit is going to cost. And then charges you that figure. No extra costs because he had to make one leg slightly longer than the other, or missed off a cuff. What he bespoke is what he meant.
This site, which hosts Anglian home improvements, actually explains the word, bespoke, and suddenly after all this time, I know what a bespoke tailor would be.
Anglian says: you won’t find prices on this website, because all our products and services are bespoke. And what does it mean? It means that they don’t offer you an estimate in advance. They will work out what all the windows and doors in the job cost, and price them accordingly. And this quotation stands for the duration of the job. That’s a pretty good offer.
So I guess what a bespoke tailor is, is a tailor who tells you as he’s measuring you up, just how much your suit is going to cost. And then charges you that figure. No extra costs because he had to make one leg slightly longer than the other, or missed off a cuff. What he bespoke is what he meant.
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