Twitter Business
November 7th 2009 07:57
I haven't written much on here recently because I'm rehearsing for a play, and that always chews up some of my blogging time.
However, I came across an article in the Harvard Business online site the other day about the advantages of Twitter for businesses, which led me to the Twitter page: Twitter 101 for Businesses. . This has some very helpful information on it, and businesses would be well advised to read it. In fact, some of what they're discussing relates to a book I've been reading on and off - What Would Google Do? by Jeff Jarvis. In this book, Jarvis tries to reverse-engineer the success of the fastest growing company in the history of the world, the one company that truly understands how to succeed in the internet age, and then take those lessons and apply them to a number of industries, companies, and institutions, from carmakers to restaurants to universities to government.
He does it pretty well. But one thing he discusses early in the piece is how the Dell Computer Company nearly came a cropper because they failed to pay attention to the bloggers. The latter were complaining about the poor and offhand service received by Dell users, and the groundswell quickly reached epidemic proportions - as far as Dell was concerned. Once they cottoned on to the way to do business in the new world of the Internet, they had a huge turnaround in terms of positive feedback. It's a kind of online backup, if you'll pardon the pun.
That's what Twitter 101 is talking about too. They state: If you run a search for your brand, you may find people posting messages about how happy they are riding your bikes in the French Alps—giving you a chance to share tips about cyclist-friendly cafes along their route.
Others may post minor equipment complaints or desired features that they would never bother to contact you about—providing you with invaluable customer feedback that you can respond to right away or use for future planning. Still others may twitter about serious problems with your bikes—letting you offer customer service that can turn around a bad situation.
These are the sorts of things Dell discovered it could glean from the Net, and has been doing successfully in recent years.
When Twitter mentioned the word, 'search,' of course I immediately went looking for my name in their search engine. I mean, what else does one do? Yet again I discovered how many people use the word crowl when they mean crawl. On a single page of Twitter search results I found the following:
Going to crowl under my COVERS into my BED . ... and nap before ii start my DAY
A whole swarm of ants will crowl Your site
Omg dis bitch jus burped while im sittin here eatin ......UGH !!!! That makes mi skin crowl [this person needs to grow up, I think, as well as learn to spell!]
*Low crowl emanating from cooker in your direction* [don't ask me what that means - were they trying to write 'growl'?]
I heard the crowl of the jaguar. Is this a good omen? [Yup, looks like 'crowl' gets used for 'growl' too.]
Sad, isn't it.
However, I came across an article in the Harvard Business online site the other day about the advantages of Twitter for businesses, which led me to the Twitter page: Twitter 101 for Businesses. . This has some very helpful information on it, and businesses would be well advised to read it. In fact, some of what they're discussing relates to a book I've been reading on and off - What Would Google Do? by Jeff Jarvis. In this book, Jarvis tries to reverse-engineer the success of the fastest growing company in the history of the world, the one company that truly understands how to succeed in the internet age, and then take those lessons and apply them to a number of industries, companies, and institutions, from carmakers to restaurants to universities to government.
He does it pretty well. But one thing he discusses early in the piece is how the Dell Computer Company nearly came a cropper because they failed to pay attention to the bloggers. The latter were complaining about the poor and offhand service received by Dell users, and the groundswell quickly reached epidemic proportions - as far as Dell was concerned. Once they cottoned on to the way to do business in the new world of the Internet, they had a huge turnaround in terms of positive feedback. It's a kind of online backup, if you'll pardon the pun.
That's what Twitter 101 is talking about too. They state: If you run a search for your brand, you may find people posting messages about how happy they are riding your bikes in the French Alps—giving you a chance to share tips about cyclist-friendly cafes along their route.
Others may post minor equipment complaints or desired features that they would never bother to contact you about—providing you with invaluable customer feedback that you can respond to right away or use for future planning. Still others may twitter about serious problems with your bikes—letting you offer customer service that can turn around a bad situation.
These are the sorts of things Dell discovered it could glean from the Net, and has been doing successfully in recent years.
When Twitter mentioned the word, 'search,' of course I immediately went looking for my name in their search engine. I mean, what else does one do? Yet again I discovered how many people use the word crowl when they mean crawl. On a single page of Twitter search results I found the following:
Going to crowl under my COVERS into my BED . ... and nap before ii start my DAY
A whole swarm of ants will crowl Your site
Omg dis bitch jus burped while im sittin here eatin ......UGH !!!! That makes mi skin crowl [this person needs to grow up, I think, as well as learn to spell!]
*Low crowl emanating from cooker in your direction* [don't ask me what that means - were they trying to write 'growl'?]
I heard the crowl of the jaguar. Is this a good omen? [Yup, looks like 'crowl' gets used for 'growl' too.]
Sad, isn't it.
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