Piggybacking
April 30th 2007 09:34
Here’s an interesting approach to marketing. I wrote a post on my other blog last Friday for a telemarketing lists broker called Martin Worldwide, and talked about their huge data base of some 290 million customers that they could mix and match into all sorts of niche groups. It was one of those posts you get paid for writing that some people object to. Ce la vie. I don’t have any ethical problems with this.
But the follow-up to this was that I got a comment to the post. Someone was keeping their eyes open!
It came from a crowd called Lead General, who are also into list brokering, and the comment turns out to be identical to the only post that’s on their blog – a post that was written about a month ago. So they got themselves some free publicity on my blog. A little cheeky, but I’m not going to get upset about it.
Lead General do have their own website, but presumably the blog is to add a bit of extra visibility on the Net. Their prices seem pretty reasonable (this isn’t an ad for them by the way, just a note to say I was intrigued by their approach) and what I also liked about them was that the lists you pay for are yours to keep; you’re not hiring them, in other words. That means you can build on them, and make those customers repeat customers, rather than just giving them a one-off shot.
By the way, I loved this line on their site: ‘Our expertise creates outstanding marketing results for a plethora of industries.' Ain’t ‘plethora’ a much underused word?
But the follow-up to this was that I got a comment to the post. Someone was keeping their eyes open!
It came from a crowd called Lead General, who are also into list brokering, and the comment turns out to be identical to the only post that’s on their blog – a post that was written about a month ago. So they got themselves some free publicity on my blog. A little cheeky, but I’m not going to get upset about it.
Lead General do have their own website, but presumably the blog is to add a bit of extra visibility on the Net. Their prices seem pretty reasonable (this isn’t an ad for them by the way, just a note to say I was intrigued by their approach) and what I also liked about them was that the lists you pay for are yours to keep; you’re not hiring them, in other words. That means you can build on them, and make those customers repeat customers, rather than just giving them a one-off shot.
By the way, I loved this line on their site: ‘Our expertise creates outstanding marketing results for a plethora of industries.' Ain’t ‘plethora’ a much underused word?
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