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Webitz - Checking out the Web from an amateur's point of view

Paid Posts in trouble?

November 22nd 2007 12:30
I’ve written a few times about sites which offer bloggers the chance to write paid posts. Some of these are PayPerPost, Blogitive, Blogsvertise and Smorty. It was the last of these that alerted me to something that Google has begun to do.
Seemingly unhappy with paid links causing certain sites to rise on the Page Rankings, Google has set about reducing the rankings of those sites, which will make them less effective.
Apparently amongst the sites most affected are those that write for PayPerPost. According to the notes on Smorty, the PayPerPost tag (which became obligatory for anyone writing for that site to have on their posts) is the one primarily being targeted by Google.
Smorty recommends getting rid of these tags, so that Google is less inclined to chase you up. I don’t know how that will stand with PayPerPost themselves, as they’re rather insistent on them being used. I took a quick look at the PPP site, but couldn’t see any info about Google targeting them. Maybe they’re ignoring it; certainly they don’t seem to be short of opportunities for bloggers.
There’s a good deal more discussion on this topic on a blog called Search Engine Land. Check it out.
And if you really want to do some research on the topic, try this link (which is from the same site).

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6 Comments. [ Add A Comment ]

Comment by AmyHuang

November 23rd 2007 00:20
Hi Mike

Thanks for pointing this out. I've actually just signed up to PPP and have been warned of the research page ranks being lowered. Now I am giong to have to triple think about writing paid posts....

Amy

Comment by What's Your Story?

November 23rd 2007 00:28
I didn't know your site could be deranked! Interesting to read more about it, so thanks for the links.

Comment by Cibbuano

November 23rd 2007 00:28
in my opinion, it's definitely not worth doing... it's a short term return, but not a viable long term strategy, I think... that model of advertising is doomed to fail if Google doesn't play along...

Comment by Mike Crowl

November 23rd 2007 08:35
Yes, you may be right.

Comment by Spennies

December 30th 2007 03:27
I think it's a bad idea, not that I haven't thought about it, just doesn't seem right. It weakens the blog or site.

Just wondering if their is any other ads by ____, companies. I am guessing the big ones have them like MSN or Yahoo. But by google running everything and penalizing people for things, are they monopolizing the internet ad market?

Comment by Mike Crowl

December 30th 2007 03:57
I suspect that's what Google would like to do, but as yet it isn't the king of Internet land.

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