Don't upset the Search Engines (LINK)
September 28th 2007 17:44
A good deal of our time is spent in trying to please the Search Engines: Google, Yahoo et al. But we also need to be careful not to upset them!
Obviously the search engines aren’t human, but they’ve been set up so that they’ll weed out attempts by webmasters to push their pages up the ladder by unfair means.
You can actually get banned or dropped from the search engines, so it’s worth noting some reasons why this might happen.
Rosemary Donald, of Rank1 Website Marketing has a number of suggestions to make.
I’ve selected a few that I think are particularly relevant.
One no no is to create pages that install viruses, Trojans or ’badware’ on other computers. Obviously people reading this won’t be sending out viruses (surely!) but badware is another matter. Badware can be defined as spyware, malware or deceptive advertising that tracks a user’s movements on the Net, and reports this information back to an unscrupulous marketing group. The latter can then bombard the unfortunate user with unwanted advertising. This kind of malware is often attached to online games, or information that’s downloaded from the Net.
At the other extreme is the silly process of loading your page with irrelevant words. I’ve sometimes wondered if using the information I’ve picked up from HitTail might come into this category, but I think not.
Keep away from link farmers as well. While they’re not illegal, they can overdo the link approach to improving your stats.
Something else to avoid - both for the SE’s sake and your readers’ is to have pages with next-to-no content. Opening pages that have a logo and nothing else are annoying to people looking for information. They may look good, initially, but having to click yet again just to find out what you want is annoying. The Internet is complicated enough as it is: readers like to find things simply.
Equally, don’t duplicate information on your site just for the sake of it. If you can’t provide extra content, then scrap the duplicated page.
Cross linking is another issue. There may be some disagreement over how useful or useless this is. What it means is when you have a number of sites all hosted on the same server and each of the sites is ‘cross-linked’ to each other, sometimes over and over.
I received this information via a regular ezine. Rather surprisingly, at one point Ms Donald does exactly what she tells us not to do: repeats the information!
Obviously the search engines aren’t human, but they’ve been set up so that they’ll weed out attempts by webmasters to push their pages up the ladder by unfair means.
You can actually get banned or dropped from the search engines, so it’s worth noting some reasons why this might happen.
Rosemary Donald, of Rank1 Website Marketing has a number of suggestions to make.
I’ve selected a few that I think are particularly relevant.
One no no is to create pages that install viruses, Trojans or ’badware’ on other computers. Obviously people reading this won’t be sending out viruses (surely!) but badware is another matter. Badware can be defined as spyware, malware or deceptive advertising that tracks a user’s movements on the Net, and reports this information back to an unscrupulous marketing group. The latter can then bombard the unfortunate user with unwanted advertising. This kind of malware is often attached to online games, or information that’s downloaded from the Net.
At the other extreme is the silly process of loading your page with irrelevant words. I’ve sometimes wondered if using the information I’ve picked up from HitTail might come into this category, but I think not.
Keep away from link farmers as well. While they’re not illegal, they can overdo the link approach to improving your stats.
Something else to avoid - both for the SE’s sake and your readers’ is to have pages with next-to-no content. Opening pages that have a logo and nothing else are annoying to people looking for information. They may look good, initially, but having to click yet again just to find out what you want is annoying. The Internet is complicated enough as it is: readers like to find things simply.
Equally, don’t duplicate information on your site just for the sake of it. If you can’t provide extra content, then scrap the duplicated page.
Cross linking is another issue. There may be some disagreement over how useful or useless this is. What it means is when you have a number of sites all hosted on the same server and each of the sites is ‘cross-linked’ to each other, sometimes over and over.
I received this information via a regular ezine. Rather surprisingly, at one point Ms Donald does exactly what she tells us not to do: repeats the information!
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