Our Friend Frank
August 29th 2007 13:31
One of the more innovative advertising campaigns on the Net must be the series with the enigmatic name of Frank.
I’ve only come across two of them, but if they’re anything to go by, someone is using their imagination very well in order to capture people’s attention.
The first ad regularly appears on a site I write for: Triond.com. They host a whole range of sections now, and the articles I write are likely to turn up under gomestic.com, or socyberty.com, or quazen.com (the oldest of the sections), or trifter.com, just to name a few.
This Frank as has a photo of a young man smoking a joint. His brain is already visible because the top of his head has been cut away. When you click on the ‘joint’ he starts to smoke, and the more you click the more his brain deteriorates. It’s a bit sick-making, but very effective. Moreover, it doesn’t immediately link you to the website for Frank. You have to go through the pain of seeing this young man looking more and more vile every click you make before you realise that Frank isn’t his name but an actual site.
In another ad, a young woman is bouncing on a trampoline (I presume). Click on the ‘click’ and she’ll jump higher. And continues to do so the more you click. It’s a nifty graphic, and keeps you occupied trying to make her hit the shining ball at the top of the ad. There’s something about ‘the higher you go’ incorporated into the idea. (I lost track of the ad after I clicked on it!)
Frank’s site (officially ‘Talk to Frank’) has a variety of sections: the A-Z of drugs, a Join In section where you can read articles on drugs and stories about people who’ve gone through them, an actual Talk to Frank section which enables you to contact someone, an FAQ section for those worried about someone on drugs, and more info under the Need Help section. There’s also a 0800 number and an email address, all clearly visible.
I don’t think this is a site for people who still claim that drugs, especially cannabis, don’t harm you. (Or maybe it is!) However, it’s very informative, and the imaginative ads help enormously to get people to the site.
I’ve only come across two of them, but if they’re anything to go by, someone is using their imagination very well in order to capture people’s attention.
The first ad regularly appears on a site I write for: Triond.com. They host a whole range of sections now, and the articles I write are likely to turn up under gomestic.com, or socyberty.com, or quazen.com (the oldest of the sections), or trifter.com, just to name a few.
This Frank as has a photo of a young man smoking a joint. His brain is already visible because the top of his head has been cut away. When you click on the ‘joint’ he starts to smoke, and the more you click the more his brain deteriorates. It’s a bit sick-making, but very effective. Moreover, it doesn’t immediately link you to the website for Frank. You have to go through the pain of seeing this young man looking more and more vile every click you make before you realise that Frank isn’t his name but an actual site.
In another ad, a young woman is bouncing on a trampoline (I presume). Click on the ‘click’ and she’ll jump higher. And continues to do so the more you click. It’s a nifty graphic, and keeps you occupied trying to make her hit the shining ball at the top of the ad. There’s something about ‘the higher you go’ incorporated into the idea. (I lost track of the ad after I clicked on it!)
Frank’s site (officially ‘Talk to Frank’) has a variety of sections: the A-Z of drugs, a Join In section where you can read articles on drugs and stories about people who’ve gone through them, an actual Talk to Frank section which enables you to contact someone, an FAQ section for those worried about someone on drugs, and more info under the Need Help section. There’s also a 0800 number and an email address, all clearly visible.
I don’t think this is a site for people who still claim that drugs, especially cannabis, don’t harm you. (Or maybe it is!) However, it’s very informative, and the imaginative ads help enormously to get people to the site.
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