HitTail Expanded
August 9th 2007 19:57
Link: www.connors.com/
I’ve promoted HitTail on this blog and a couple of others for some time now. I really enjoy playing with the search queries they provide and writing up new posts as a result of them. Simply put, HitTail collects search results that connect back to my site, and keeps a list of them. I can go and check them out and decide whether I want to follow through and use those key words or phrases in new posts. The difference between this system and other key word approaches is that HitTail uses the results that are on the ‘long tail’ of search queries, small words which still play a part in the overall picture.
HitTail, however, is only a small part of a much bigger system that HitTail’s parent company uses. Connors Communications uses HitTail in a Search Engine Optimization method that they explain in greater detail on an excellent audio/visual presentation I’ve just checked out. I was alerted to this by Mike Levin, who was the person who came up with the HitTail approach, and who’s been in touch with me at different times since I first discovered their system.
Mike emailed me today to ask if I was aware of the Connors ABC of online marketing. I wasn’t, but now am since I clicked on the link and checked out the presentation. It must first be said that their online marketing system is geared towards big companies, companies that are likely to spend US$25,000 a month on marketing alone. That cuts out most people I know, but I’m sure there are plenty of companies out there who would be interested if they knew about it.
I recommend you go and check out the presentation - even if you don‘t have a spare $25,000 to spend on advertising. I haven’t seen one as slick and mind-catching in a while. It assumes that you’re intelligent and can keep up with both audio and visual input at the same time, so that while your ear is listening to one part of the message your eye is either getting an alternative picture of that message or something additional. That may be commonly done in the marketing scene - I don’t know - but I certainly felt this was a top-notch piece of work.
One of the chief advantages of Connors’ system is that they take what you already have on line and use it to its fullest potential. They don’t scrap all the hard work you’ve already done in terms of a website, but they make that the basis of the work they do. As HitTail starts to collect information about what people are focusing on and getting search results from your site for, it passes that information over to the next level where news pages are created focusing on the search queries. These are melded into the website seamlessly, so that they look as though they’ve been produced in-house, and then these are built on yet again.
That’s putting it all very simply. As I say, it’s worth watching the presentation to get a better idea.
HitTail, however, is only a small part of a much bigger system that HitTail’s parent company uses. Connors Communications uses HitTail in a Search Engine Optimization method that they explain in greater detail on an excellent audio/visual presentation I’ve just checked out. I was alerted to this by Mike Levin, who was the person who came up with the HitTail approach, and who’s been in touch with me at different times since I first discovered their system.
Mike emailed me today to ask if I was aware of the Connors ABC of online marketing. I wasn’t, but now am since I clicked on the link and checked out the presentation. It must first be said that their online marketing system is geared towards big companies, companies that are likely to spend US$25,000 a month on marketing alone. That cuts out most people I know, but I’m sure there are plenty of companies out there who would be interested if they knew about it.
I recommend you go and check out the presentation - even if you don‘t have a spare $25,000 to spend on advertising. I haven’t seen one as slick and mind-catching in a while. It assumes that you’re intelligent and can keep up with both audio and visual input at the same time, so that while your ear is listening to one part of the message your eye is either getting an alternative picture of that message or something additional. That may be commonly done in the marketing scene - I don’t know - but I certainly felt this was a top-notch piece of work.
One of the chief advantages of Connors’ system is that they take what you already have on line and use it to its fullest potential. They don’t scrap all the hard work you’ve already done in terms of a website, but they make that the basis of the work they do. As HitTail starts to collect information about what people are focusing on and getting search results from your site for, it passes that information over to the next level where news pages are created focusing on the search queries. These are melded into the website seamlessly, so that they look as though they’ve been produced in-house, and then these are built on yet again.
That’s putting it all very simply. As I say, it’s worth watching the presentation to get a better idea.
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