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Webitz - Checking out the Web from an amateur's point of view

HitTail Expanded

August 9th 2007 19:57
Iíve promoted HitTail on this blog and a couple of others for some time now. I really enjoy playing with the search queries they provide and writing up new posts as a result of them. Simply put, HitTail collects search results that connect back to my site, and keeps a list of them. I can go and check them out and decide whether I want to follow through and use those key words or phrases in new posts. The difference between this system and other key word approaches is that HitTail uses the results that are on the Ďlong tailí of search queries, small words which still play a part in the overall picture.
HitTail, however, is only a small part of a much bigger system that HitTailís parent company uses. Connors Communications uses HitTail in a Search Engine Optimization method that they explain in greater detail on an excellent audio/visual presentation Iíve just checked out. I was alerted to this by Mike Levin, who was the person who came up with the HitTail approach, and whoís been in touch with me at different times since I first discovered their system.
Mike emailed me today to ask if I was aware of the Connors ABC of online marketing. I wasnít, but now am since I clicked on the link and checked out the presentation. It must first be said that their online marketing system is geared towards big companies, companies that are likely to spend US$25,000 a month on marketing alone. That cuts out most people I know, but Iím sure there are plenty of companies out there who would be interested if they knew about it.
I recommend you go and check out the presentation - even if you donĎt have a spare $25,000 to spend on advertising. I havenít seen one as slick and mind-catching in a while. It assumes that youíre intelligent and can keep up with both audio and visual input at the same time, so that while your ear is listening to one part of the message your eye is either getting an alternative picture of that message or something additional. That may be commonly done in the marketing scene - I donít know - but I certainly felt this was a top-notch piece of work.
One of the chief advantages of Connorsí system is that they take what you already have on line and use it to its fullest potential. They donít scrap all the hard work youíve already done in terms of a website, but they make that the basis of the work they do. As HitTail starts to collect information about what people are focusing on and getting search results from your site for, it passes that information over to the next level where news pages are created focusing on the search queries. These are melded into the website seamlessly, so that they look as though theyíve been produced in-house, and then these are built on yet again.
Thatís putting it all very simply. As I say, itís worth watching the presentation to get a better idea.

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2 Comments. [ Add A Comment ]

Comment by jon

August 9th 2007 23:47
Interesting article. I'll definitely be checking out Hitail and the presentation..

Comment by Mike Crowl

August 10th 2007 09:37
Good. Hope you find it interesting, Jon.

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