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Webitz - April 2007

Link and challenge

April 14th 2007 10:21
I said I’d talk a bit more about the Link and Blog Challenge site in my last post, and so I’m going to. (How’s that for putting your mind to something and doing it?)
L&B is a relatively new site, I think, and I found a few teething troubles, but I suspect a number of them were related to my incompetence at using the site rather than the site being really difficult to work on.
The general idea is that you challenge another blogger – or in some cases, a group of bloggers – to post on a certain theme, or keyword. During the course of your post you should include this keyword at least once with a link back to the other blogger. You can use the keyword, or words related to it more than once in the post (in fact, the site owner, Tammara, recommends this).
It’s mostly a fun thing, and there’s no ‘reward’ except the challenge of having to find ways to post something in which you can include a particular link, and the fact that it will increase the number of links to your own blog. It’s not that different from doing ‘paid posts’ for something like PayPerPost or Blogitive, except that you don’t get paid. And it’s easier to keep within the framework of your own blog than it is with paid posts.
I’m talking at this point as someone who’s still only getting to grips with it, so there’ll probably be more to come. There’s a good ‘fast start’ guide (it’s only been added recently, I’m told by a blogger friend) and the following is an extract from the ‘About’ page.
“Each challenge is based on a keyword or key phrase. The member who initiated the challenge establishes the keyword or key phrase for the challenge. In this example, the keyword is "catnip", which is an herb.
The first blogger, Mary has a blog about cats. Mary writes a post about how her cat likes the herb catnip.
The other member John, has an herb blog, which would normally not have any relevancy to Mary's cat blog, but the keyword catnip within their blog posts created the relevant content needed to find favour with the search engines, and to maintain the interest of the reader clicking through the link. That is just one example of a reciprocal link exchange, done through a one-on-one challenge, but our group challenges create one-way incoming links!”
Have a go. The more people involved, the more links back and forth.

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