Not the right demographic
February 13th 2009 07:35
Two or three times I've come across video ads (on You Tube, usually) for Buy.com.
I'd never actually checked out buy.com's actual site until today, and while it looks okay, I'm not sure that I'd be inspired to buy from it. New Zealand has only just had a similar site close down - Ferrit.co.nz - because really it didn't do anything that couldn't be done just as well in a dozen other ways, including actually going shopping.
Howie Mandel seems to be the face of the You Tube ads - his latest one has a slightly bad-taste approach that personally I can do without. Quite apart from the absurdity of someone just up and buying heaps of gym equipment just because Howie recommends it.
I don't find these sorts of ads do anything for me. The assumption - on the advertiser's part - that it's good advertising to show me someone who's instantly convinced to buy a load of stuff they probably can't afford just seems plain crazy. We had a series of Mitre 10 ads over Christmas in which a bloke would roll up to a drive-in, pronounce that he need half a dozen different items for various relatives, and go away with them all dumped on the back of his truck. Plus the barbeque that he somehow acquired for himself. So much for 'giving' at Christmas.
The fact that the load of gear would cost a fortune seems to elude the advertisers. But maybe I'm just not the customer they're trying to appeal to.
Sorry, buy.com's ads don't appeal for the same reason. I'm obviously not the right demographic!
I'd never actually checked out buy.com's actual site until today, and while it looks okay, I'm not sure that I'd be inspired to buy from it. New Zealand has only just had a similar site close down - Ferrit.co.nz - because really it didn't do anything that couldn't be done just as well in a dozen other ways, including actually going shopping.
Howie Mandel seems to be the face of the You Tube ads - his latest one has a slightly bad-taste approach that personally I can do without. Quite apart from the absurdity of someone just up and buying heaps of gym equipment just because Howie recommends it.
I don't find these sorts of ads do anything for me. The assumption - on the advertiser's part - that it's good advertising to show me someone who's instantly convinced to buy a load of stuff they probably can't afford just seems plain crazy. We had a series of Mitre 10 ads over Christmas in which a bloke would roll up to a drive-in, pronounce that he need half a dozen different items for various relatives, and go away with them all dumped on the back of his truck. Plus the barbeque that he somehow acquired for himself. So much for 'giving' at Christmas.
The fact that the load of gear would cost a fortune seems to elude the advertisers. But maybe I'm just not the customer they're trying to appeal to.
Sorry, buy.com's ads don't appeal for the same reason. I'm obviously not the right demographic!
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