Squidoo/u Helps
September 25th 2009 08:12
Seth Godin tells companies that if their brand gets talked about negatively on the Net, there's nothing they can do about it.
Well, he doesn't quite say 'nothing,' but says that if they want to counteract the negativity, they can't insist that the negative stuff gets removed, they have to actually do the reverse: go positive - using the same social media (Twitter, Facebook and so on) - and also speak sensibly and seriously to the gainsayers.
And to help them, he and his mates at Squidoo (a word I can never remember how to spell - is it 'oo' at the end or 'u?', which rather gives the lie to some of his other marketing
wisdom) are offering pages to brands to help their focus the good and bad publicity.
He writes: Squidoo has built several hundred pages, each one about a major brand. (Here are some examples). More are on the way. We'll keep going until we have thousands of important brands, each on its own page (and we'll happily add one for you if you like). Each page collects tweets, blog posts, news stories, images, videos and comments about a brand. All of these feeds are algorithmic... the good and the bad show up, all collated and easy to find.
The next paragraph says that if the brands want to use these it'll cost them US$400 a month. On the other hand, when you see what Squidoo is providing it's probably worth it. In a way, the $400 is rather like the right kind of life insurance rates. Don't pay, and you'll get all the feedback but you won't be able to respond for good or ill; pay and you'll be as free as the rest of the world to put your case. And hopefully, since you're the crew who know most about the subject, you'll be able to state your case wisely and well.
(Seth makes this point in another post - always know your subject. He writes: If you want to challenge the conventional wisdom.....please do! It'll make the final outcome better. But if you choose to do that, it's essential that you know more about it than everyone else, not less. Certainly not zero. Be skeptical, but be informed (about everything important, not just this issue, of course).
Squidoo wallpaper by Corey Brown, COO at Squidoo
Well, he doesn't quite say 'nothing,' but says that if they want to counteract the negativity, they can't insist that the negative stuff gets removed, they have to actually do the reverse: go positive - using the same social media (Twitter, Facebook and so on) - and also speak sensibly and seriously to the gainsayers.
And to help them, he and his mates at Squidoo (a word I can never remember how to spell - is it 'oo' at the end or 'u?', which rather gives the lie to some of his other marketing
Squidoo symbol
He writes: Squidoo has built several hundred pages, each one about a major brand. (Here are some examples). More are on the way. We'll keep going until we have thousands of important brands, each on its own page (and we'll happily add one for you if you like). Each page collects tweets, blog posts, news stories, images, videos and comments about a brand. All of these feeds are algorithmic... the good and the bad show up, all collated and easy to find.
The next paragraph says that if the brands want to use these it'll cost them US$400 a month. On the other hand, when you see what Squidoo is providing it's probably worth it. In a way, the $400 is rather like the right kind of life insurance rates. Don't pay, and you'll get all the feedback but you won't be able to respond for good or ill; pay and you'll be as free as the rest of the world to put your case. And hopefully, since you're the crew who know most about the subject, you'll be able to state your case wisely and well.
(Seth makes this point in another post - always know your subject. He writes: If you want to challenge the conventional wisdom.....please do! It'll make the final outcome better. But if you choose to do that, it's essential that you know more about it than everyone else, not less. Certainly not zero. Be skeptical, but be informed (about everything important, not just this issue, of course).
Squidoo wallpaper by Corey Brown, COO at Squidoo
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