Twitter the Radical
June 20th 2009 05:35
Umair Haque is a regular writer on the Havard Business Publishing page, and the other day wrote an article telling us that Twitter is one of the world's most radical management innovators.
He goes on to list ten rules for radical innovators - Twitter, of course, being the subject of the article, fits the bill in every case. What he's trying to say, most of all, is that Twitter, in spite of seeming to be a trivial kind of mechanism for all those drongos out there who have nothing better to do than tweet all day, is actually a superbly simple machine for both personal and business users alike - in fact, point three says: simplicity beats complexity.
Twitter has recently got itself an excellent search engine, so that it's no longer so useful to use one of the various pieces of software that link together a variety of tweets, such as hashtags, or Tweetdeck, both of which are just more 'stuff' to add to your life. Twitter's relatively new search engine will pick up anything that's been tweeted - which is pretty scary. I put in Gran Torino yesterday, after writing a post about it on another blog. and immediately dozens of tweets on the topic came up, including a whole bunch of them that had been twitted in the hour or so since I'd sent my tweet. I just searched for Las Vegas hotels, and though there weren't as many as for Gran Torino, there were plenty of possibilities.
What you do with such search results is another matter, particularly since most of the Las Vegas ones are plainly some sort of advertising. But that's partly the ppoint Haque is making: business can boom via Twitter - it's just a matter of working out the best way to do it.
Twitter has recently got itself an excellent search engine, so that it's no longer so useful to use one of the various pieces of software that link together a variety of tweets, such as hashtags, or Tweetdeck, both of which are just more 'stuff' to add to your life. Twitter's relatively new search engine will pick up anything that's been tweeted - which is pretty scary. I put in Gran Torino yesterday, after writing a post about it on another blog. and immediately dozens of tweets on the topic came up, including a whole bunch of them that had been twitted in the hour or so since I'd sent my tweet. I just searched for Las Vegas hotels, and though there weren't as many as for Gran Torino, there were plenty of possibilities.
What you do with such search results is another matter, particularly since most of the Las Vegas ones are plainly some sort of advertising. But that's partly the ppoint Haque is making: business can boom via Twitter - it's just a matter of working out the best way to do it.
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