The KeyWord approach
March 30th 2007 09:29
The two major ways of increasing traffic to a website seem to be keywords and links. I’ve talked about keywords in relation to HitTails in another post, and have been pleasantly surprised by the practical use of their theory of focusing not just on the words everyone is supposed to be searching for, but the words that are ‘on the tail’.
Links are another issue altogether, and I’ll look at it again some time.
In the meantime, one of the ways to focus on keywords is what’s called ‘on page optimisation,’ a phrase I picked up from Justin Daniel of NFX Design.
He mentions a site where you can where there’s a keyword selector tool. By putting a word related to the basic focus of your website in the search box, you can pick up a large number of related words and phrases.
For example I put in the word opinion, and got a long list of all the searches done in February which had that word in them. (Interestingly, ‘la opinion’ tops the list!).
Daniel, says, ‘It is important to choose your keywords wisely, especially keeping in mind how often those specific keywords are searched for, as it will be much easier and beneficial to get your site as a number one search result for a phrase that is searched for 5,000 times a week, and almost impossible to get your page in the first few search result pages for a term that is searched for 500,000 times a week. It is important to note that approximately 90% of web users do not navigate past the first page of Google's search results.’
I’ll come back to Daniel’s other points in the next few posts. He has a lot of good things to say.
Links are another issue altogether, and I’ll look at it again some time.
In the meantime, one of the ways to focus on keywords is what’s called ‘on page optimisation,’ a phrase I picked up from Justin Daniel of NFX Design.
He mentions a site where you can where there’s a keyword selector tool. By putting a word related to the basic focus of your website in the search box, you can pick up a large number of related words and phrases.
For example I put in the word opinion, and got a long list of all the searches done in February which had that word in them. (Interestingly, ‘la opinion’ tops the list!).
Daniel, says, ‘It is important to choose your keywords wisely, especially keeping in mind how often those specific keywords are searched for, as it will be much easier and beneficial to get your site as a number one search result for a phrase that is searched for 5,000 times a week, and almost impossible to get your page in the first few search result pages for a term that is searched for 500,000 times a week. It is important to note that approximately 90% of web users do not navigate past the first page of Google's search results.’
I’ll come back to Daniel’s other points in the next few posts. He has a lot of good things to say.
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